About Us

TROPIC is a well established brand, marketed and distributed under Chong Lee Leong Send Co. Ltd (CLLS) which was established since 1959.

CLLS carries more than 500 Japanese and European premier brand products across Asia, primarily supplying equipment to the construction, industrial and agricultural sectors.

Every equipment that bears TROPIC brand is a promise to our customer that it has been engineered to meet the highest standard of quality, performance and endurance.

TROPIC provides professional solutions, continuous improvement to our current line of products and development of new products that caters to a wide range of applications meeting diversity in market demands.

Our extensive network ensures easy access to procuring TROPIC products, information and after sales support. This clearly demonstrates our strong commitment to each and every customer.

For over 50 years, the company has gained a strong reputation for reliability and outstanding value along with distinctive after sales-service which is a hallmark of TROPIC success to date.

Corporate Values

1. Our people are our assets. We believe in nurturing every single talent within the organisation by providing them with training and progression opportunities, so that they are able to reach their maximum career potential.

2. We optimise the use of technology. We harness technological advancements to produce cutting edge engineering products that are functional and durable.

3. We value trust and honesty. Our reputation is founded on trust. As a long-term player in this industry, we place great value on building sincere relationships with our customers and associate as we travel side by side down this journey.

Corporate Social Responsibilities

We believe in helping the society at large and sharing our successes with the community. As part of our care and share initiative, we regularly organise charity events, and actively sponsor and donate to various organisations.

Milestones

Over the years, CLLS has accomplished several significant achievements that have marked our success as a leading engineering equipment company.

  • 1983:We adopted the Enterprise Resources Planning (ERP) system to increase the Company’s productivity.
  • 1990: We achieved ISO certification, which is a testament to our efficiency and quality. We also attained better documentation control during the process.
  • 1990: We implemented the computerization system and SAP for logistics, administration and sales.
  • 1990: We developed the in-house brand, TROPIC.
  • 1990: We widened TROPIC footprints by expanding into new markets in Singapore, Malaysia, Brunei, Thailand, Nepal, Maldives, Sri Lanka, China, Taiwan and Philippines.

 

TROPIC Product Segmentation

TROPIC provides various engineering equipment to cater to the needs of a few core industries, offering them timely delivery and premium services. We grow with our partners together along the road of success.

Industrial Industry – Armed with in-depth knowledge of the heavy and light industries, we are well-equipped to serve the industry by providing them with power generators and pumps with various functions for specific needs.

Construction Industry – We supply construction sites with high quality portable generators and complementary tools, such as rammers, compactors, road cutter.

Agricultural Industry – Our agricultural products are known to be functional and durable. These include brush cutters, tillers and high pressure sprayer pump.

Worldwide Offices

In order to help us serve our customers better, we have set up offices in various parts of the world where we can be closer to our customers to meet their needs.